Category Archives: SYP: Part 4 Resolving & Promoting Your Publication

SYP, SYP Coursework, SYP: Part 4 Resolving & Promoting Your Publication

How to write a press release

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  • Use 3rd person when writing.
  • Include obvious details: artist’s name, name of exhibition, venue – name and place, dates, contact information.
  • OK to send a few images for illustration.
  • Make sure copyright notice is included with images so that images cannot be used without permission.
  • Handy to have a design template for press releases so that you create a uniform look/feel.
  • Format of press release: Headline and Press Release at the top followed by Sub-headline (a one-liner to explain the story). Then the Lead paragraph (should cover Who, What, When, Where, How and Why). This covers what exhibition is about and also who artist is/background. Don’t use artist statement for this. Final section “For Further Information” should contain contact information (again) and website URL, social media handles.
  • Press release should be no longer than 1 page.

Under separate cover provide following information for images sent:

  • Each image should have unique file name. Helpful if file name is same as the title of the image.
  • Also provide year work was made.
  • Size of image,
  • Materials used
  • Other relevant information connected to work.
Bibliography

ArtQuest (s.d.) Press releases. At: https://artquest.org.uk/how-to-articles/press-releases/ (Accessed  28/03/2023).

The Practical Art World (s.d.) How to Write a Press Release for your Art Exhibition | The Practical Art World. At: https://thepracticalartworld.com/2011/06/19/how-to-create-a-press-release-for-your-art-exhibition/ (Accessed  28/03/2023).